Crave It Restaurant Group was founded in 2013 by Alex Rechichi, Mark Rechichi and Sean Black. The three founders have become chief operators and developers of the following brands:

Prior to founding Crave It, in 2001 the partners co-founded Extreme Brandz. It became the parent company of Extreme Pita, Mucho Burrito and PurBlendz with over 350 franchised restaurants around the world. Under their direction, Extreme Brandz earned multiple awards:

  • 2011 Company of the year by Foodservice and Hospitality
  • 2006 Pinnacle Award for entrepreneurs of the year
  • Extreme Pita named top 100 leading global franchises by Entrepreneur Magazine

Extreme Brandz was eventually purchased by MTY Food Group.

Crave It Restaurant Group represents the next chapter for the partners. They are passionate about growing the business and their philosophy of slow food done fast throughout the industry. Our kitchens go to great lengths to provide fresh, flavourful, chef-inspired food experiences at sensible prices.