Our Brands

Authentic Italian street food. Learn more.
Redeeming the burger one at a time. Learn more.
A real Thai kitchen. Learn more.


Crave It Restaurant Group was founded in 2013 by Alex Rechichi, Mark Rechichi and Sean Black. The three founders have become chief operators and developers of the following brands: Prior to founding Crave It, in 2001 the partners co-founded Extreme Brandz. It became the parent company of Extreme Pita, Mucho Burrito and PurBlendz with over 350 franchised restaurants around the world. Under their direction, Extreme Brandz earned multiple awards:
  • 2011 Company of the year by Foodservice and Hospitality
  • 2006 Pinnacle Award for entrepreneurs of the year
  • Extreme Pita named top 100 leading global franchises by Entrepreneur Magazine
Extreme Brandz was eventually purchased by MTY Food Group. Crave It Restaurant Group represents the next chapter for the partners. They are passionate about growing the business and their philosophy of slow food done fast throughout the industry. Our kitchens go to great lengths to provide fresh, flavourful, chef-inspired food experiences at sensible prices.

Crave It teams up with Monte Wan

Article By Kristen Smith via canadianrestaurantnews.com TORONTO — Crave It Restaurant Group is on the road to growth both in units and with Bangkok Buri, a new fast casual restaurant in […]

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Intro to Fast Casual Restaurants

Original Article By Stephanie Dickison via dine.to Fast casual dining is an American phenomenon that is quickly becoming popular here in Canada. In fact, it’s not only the fastest growing segment for […]

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Alex Rechichi
Chief Executive Officer
416-449-2211 ext.111
Mark Rechichi
Chief Financial Officer
416-449-2211 ext.112
Sean Black
Chief Development Officer
416-449-2211 ext.114

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